Start learning about Google Analytics

Google Analytics is the ideal platform for millions of website and app owners who want to better understand their performance. With Google Analytics, you refine your digital strategy, optimize campaigns, and increase your online presence.

Are you new to Google Analytics? Check out our free courses to get started.

Looking for developer documentation? See Google Analytics for developers.

Choose your path

Google Analytics for beginners and small businesses

For those who are not very familiar with Google Analytics or need to understand the basics.

Learn more

Analytics data for marketing specialists and digital analysts

Marketing professionals or data analysts who want to learn more about Google Analytics, including advanced features.

Start

Google Analytics for developers

For developers who would like to add tags to a site or app, configure events or e-commerce, or create custom Google Analytics features.

Start

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Take the Analytics Academy course on Skillshop

Google provides free courses to get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn to navigate the Google Analytics web interface, use reports for your business, and manage the data collected.

Get started

Watch Google Analytics videos

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Get started with Google Analytics

Learn how to set up Google Analytics on a website for the first time using Google Tag Manager.

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Turn insights into ROI with Google Analytics

Learn how Google Analytics helps you discover relevant customer insights that can be quickly activated on Google media platforms to improve performance.

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